Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.
View the full video interview here.
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Internet Retailer 2008 — Chicago, IL
A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.
Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight
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In this video Stephan Spencer, Netconcepts President & Founder is interviewed at the Internet Retailer conference by Get Elastic about Link Building strategies for online retailers. How can your organization increase PageRank to interior pages? Does a link building initiative mean building links only to your home page? What is ‘PageRank sculpting‘, and how can it impact a website?
To view the video interview and learn more on this topic, go here.
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Internet Retailer 2008 — Chicago, IL
The right links are fuel for a retail web site’s search engine rankings. But building the right links is among the most difficult, misunderstood and poorly executed aspects of search engine optimization. There are two kinds of links that retailers should focus on to improve such rankings. Links from an e-retailer’s product page to other relevant product pages within the site—with relevant, as judged by the search engine spider, being the keyword—is one type. But a retailer can’t just put a bunch of links on a site to achieve a higher rank without taking into account whether the links achieve business goals. Such links must make merchandising and business sense, otherwise they will interfere with the shopper’s experience and possibly have a deleterious effect on a retail site. The second kind of link is links coming into a site from external sources, which retailers have a lot less control over. A link from a hunting magazine to an outdoor retail site is a link from an authoritative external site and those kinds of links can boost a retailer’s search rankings. But they are much harder to achieve because they require persuading the outside site to link to the retailer’s site, a mostly manual process. This session will examine criteria for evaluating a link’s value, creative link building strategies, link building dos and don’ts, and how to leverage affiliates and social media content. It will tell attendees how seemingly innocent practices can undermine a search engine optimization program and how best practices in search marketing are likely to change in the near future.
Workshop Presenters:
P.J. Fusco, Senior Consultant, NetConcepts
Mark Kaufman, Associate Vice President, CNet Findability, CNet
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SMX Advanced — Seattle, WA
No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed for the now traditional 30 day waiting period. Search reps in the audience agree to a 30 day delay in fixing any loopholes, too — or give up their own secret.
Time: 3:15pm-4:30pm (1 hr 15 min)
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Rand Fishkin, CEO, SEOmoz
Todd Friesen, Vice President Search Strategies, Visible Technologies
Michael Gray, President, Atlas Web Service
Rob Kerry, Head of Search, Ayima Search Marketing
Stephan Spencer, Founder and President, Netconcepts
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SMX Advanced — Seattle, WA
Diagnosing Web Site Architecture Issues - Provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.
Moderator: Vanessa Fox, Features Editor, Search Engine Land
Speakers:
David Golightly, User Experience Developer Lead, Zillow
Jonathan Hochman, President, Hochman Consultants
Chris Silver Smith, Lead Strategist, GravityStream, Netconcepts
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SMX Advanced — Seattle, WA
Forget the debate over buying links. How about buying entire web sites to gain success in search. This session looks at how to find the gems out there, criteria to consider, ways to negotiate and how to best leverage your new purchase. Tips, tricks, success stories, and painful lessons learned will be shared.
Moderator:
Stephan Spencer, President, Netconcepts
Speakers:
Gab Goldenberg, Owner, SEO ROI
Todd Malicoat, Internet Marketing Consultant, Stuntdubl
Jeremy Schoemaker, CEO, Shoemoney Media Group
Jeremy Wright, CEO, B5 Media
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SMX Advanced — Seattle, WA
Search spiders and bots are pretty stupid when the come to your web site. If you don’t guide them, they’ll generate duplicate content issues, miss important pages in favor of junk, not realize where existing content has moved to and have other problems. This session looks at some advanced techniques in herding bots when “good cloaking” make sense.
Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz
Speakers:
Adam Audette, Founder, AudetteMedia
Hamlet Batista, President, Nemedia S.A.
Nathan Buggia, Lead PM, Live Search Webmaster Center, Microsoft
Michael Gray, President, Atlas Web Service
Stephan Spencer, Founder and President, Netconcepts
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SMX Advanced — Seattle, WA
Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies and nofollow PageRank “scuplting” or “siloing” are covered in the session.
Moderator:
Greg Boser, President/CEO, 3 Dog Media
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Jay Young, Owner, Link Fish Media, Inc.
Tuesday, June 3rd - Day 1
10:45am - 12:00pm
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ACCM 08 — Orlando, FL
Keyword-rich contextually relevant text links are like fuel for your web site’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult; the most misunderstood and poorly executed aspect to SEO. In this session, you will learn criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’ts, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!
Moderator: Stephan Spencer, Founder & President, Netconcepts
Panelists:
Neil Patel, Chief Technology Officer, Advantage Consulting Services
Seth Besmertnik, CEO, LinkExperts
Rhea Drysdale, Online Marketing Director, Less Everything
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Phone: (608) 285-6600
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Phone: (+64) 9 476-4601
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